معرفی
Martin Kramer is an Assistant Professor in the Department of Marketing & Entrepreneurship at the C. T. Bauer College of Business, University of Houston. His research and teaching focus on sales force effectiveness, motivation strategies, and the evolving role of sales professionals in complex industrial environments.
His research centers on sales force effectiveness, incentives and motivation, servitization and solution selling, and organizational frontlines. He investigates how monetary and non-monetary incentives influence sales team behaviors and customer engagement, particularly in the context of industrial firms transitioning toward service-based offerings. His work emphasizes the strategic role of sales personnel in value co-creation and adapting to market trends.
The available publication highlights a strong focus on industrial servitization and sales performance, indicating expertise in B2B marketing, service innovation, and sales strategy. His research bridges academic rigor with practical relevance in sales management.
Scientific Awards:
- American Marketing Association (AMA) Organizational Frontlines Young Scholar Research Competition
- IMU Research for Practice Award
Martin Kramer advises on sales-related research and contributes to doctoral and graduate education in marketing. While specific grant information is not mentioned, his award-winning dissertation and publication in a top-tier marketing journal suggest active engagement in funded or institutionally supported research. He teaches MARK3336 - Introduction to Marketing, contributing to undergraduate marketing education.
There is no mention of labs, research centers, or formal research teams associated with him in the provided text.
