معرفی
Ed Nijssen is a Professor of Technology Marketing at the Eindhoven University of Technology (TU/e) within the Innovation, Technology Entrepreneurship and Marketing (ITEM) group of the School of Industrial Engineering. His research integrates marketing, innovation, and sales strategy, with a focus on servitization and digital transformation in B2B contexts. He has held visiting professorships at Michigan State University, NYU, and Bocconi University.
Research interests include:
- Servitization (solutions-based business models)
- Marketing/Sales-R&D interface
- Digital solution selling
- Brand advocacy in frontline services
- Product-service systems
Scientific contributions span over 143 research outputs, including systematic reviews on B2B branding and effectual entrepreneurial marketing. His awards include multiple Teacher of the Year recognitions and publication prizes. He teaches courses in Entrepreneurial Marketing, Marketing and Innovation, and Validation to Sales, while serving on editorial review boards for Industrial Marketing Management and Journal of Product Innovation Management.
