معرفی
Ed J. Nijssen serves as Professor of Technology Marketing within the Innovation, Technology Entrepreneurship & Marketing (ITEM) group at Eindhoven University of Technology's School of Industrial Engineering. His academic leadership spans strategic sales and marketing for radical innovations, with significant contributions to entrepreneurial marketing frameworks.
His educational foundation includes a PhD from Tilburg University, complemented by visiting professorships at Michigan State University, New York University, and Bocconi University. He has conducted executive training globally at institutions including Fudan University and the Swedish School of Economics.
- Primary research domains: Servitization (solution-based business models), sales organization dynamics, and innovation in service frontline operations
- Secondary interests: Brand advocacy mechanisms, self-service technologies, and marketing/sales-R&D interface optimization
- Current focus: Organizational culture transformation required for successful servitization implementation
His publication portfolio shows consistent output evolution toward digital transformation themes, with recent emphasis on human-robot collaboration in service environments (2023-2025), solution selling frameworks (2024), and B2B branding methodologies (2024), reflecting industry's shift toward integrated product-service ecosystems.
- Best Paper Award, International Marketing Track (2011)
- Best Paper Award, Research Method Track AMA Winter Marketing Educator's Conference (2010)
- Highly Commended Award, Robert Johnston Award (2017)
As active supervisory committee member for 118 student projects, Nijssen directs major research initiatives including SYNERGIA (€1.76M EU-funded agricultural innovation project running through 2027) and SMART-SPACE (completed 2022). His industry engagement manifests through executive education programs with Link Magazine and consultancy for Wageningen University's professorial appointments committee.
Nijssen co-leads the ITEM research group's work on the Brabant Center of Entrepreneurship, focusing on technology commercialization pathways and solution-based business model innovation through interdisciplinary collaboration with engineering and computer science faculties.
