معرفی
Professor Bryan A. Lukas holds a Chair in Marketing at the Alliance Manchester Business School, University of Manchester, where he serves as Academic Director of Executive Education since 2020. He is also an Honorary Fellow at the University of Melbourne and maintains active editorial roles with leading journals including the Journal of the Academy of Marketing Science.
His research centers on marketing management and strategy with deep expertise in service-dominant logic, brand equity, and product innovation. He has established a prolific publication record in premier outlets such as the Journal of Marketing and Journal of Management, focusing on how organizational culture, social media, and accountability mechanisms drive strategic marketing outcomes across diverse business contexts.
His recent work demonstrates a consistent trajectory toward empirical validation of marketing frameworks through natural experiments and large-scale data analysis, particularly examining digital transformation impacts on new product launches and brand community dynamics.
Scientific Awards:
- 2012 AMA Best Services Article Award for Journal of Service Research publication
- Best Article award-finalist for Journal of Service Research (2012)
- Multiple Best Conference Paper awards from American Marketing Association
- Multiple Best Conference Paper awards from Australian and New Zealand Marketing Association
- Best Services Article award from Journal of Service Research
As an educator, Professor Lukas teaches full-time MBA programs and has delivered executive education to over 1,500 professionals globally, covering strategic marketing planning, brand management, and market research. He currently accepts PhD students and has supervised two graduate researchers while maintaining active consulting engagements across multiple industries, including expert testimony in trademark litigation.
