معرفی
Dr. Verdiana Giannetti serves as an Associate Professor of Marketing at Leeds University Business School, University of Leeds, specializing in empirical marketing strategy with emphasis on product innovation and global market dynamics.
Her academic credentials include:
- PhD in Business Administration and Management (concentration in Marketing) from Bocconi University (2018)
- MSc in Marketing Management (with distinction) from Bocconi University (2011)
- Bachelor in Business Administration and Management (with distinction) from Bocconi University (2009)
Her research centers on strategic marketing challenges in international contexts, particularly examining how firms navigate new product launches across borders and manage product-harm crises. This work bridges theoretical frameworks with practical implications for global brand management and innovation strategy.
Her scientific recognition includes:
- Winter AMA 2017 Best Paper Award by theme (Marketing To and Around the World)
- AMA-Sheth Doctoral Consortium Fellowship (2018)
Currently serving as Associate Editor for the Journal of Business Research, she actively contributes to the Global and Strategic Marketing Research Centre while maintaining her position as a core faculty member at Leeds University Business School.
