معرفی
R. Venkatesh is a Professor of Business Administration at the Katz School, University of Pittsburgh, where he has been affiliated since 1996. His research focuses on pricing, product bundling, cobranding, new product strategies, and sales management with applications in high technology, digital goods, and the entertainment industry.
- Education: PhD (University of Texas at Austin), MBA (Indian Institute of Management, Ahmedabad), BEngg (University of Madras, India)
- Grants: Katz Institute of Industrial Competitiveness Research Grant
Research Interests span pricing strategy, product bundling, and strategic marketing in digital and high-tech markets. His work integrates theoretical models with real-world applications, addressing challenges in dynamic consumer behavior and competitive firm strategies.
Scientific Awards include:
- AMA Service SIG Best Services Paper Award
- Journal of Interactive Marketing Best Paper Award
- Katz School Excellence in MBA Teaching Award
- Executive MBA Worldwide Sao Paulo Distinguished Professor Award
Professional Experience includes prior marketing and sales roles at Robert Bosch GmbH’s Indian subsidiary.
Recent Publications analyze temporal bundling, brand alliances, and pricing optimization, contributing to journals like Management Science, Marketing Science, and Journal of Marketing Research.
