معرفی
Wilfred Amaldoss is the Thomas A. Finch Jr. Professor of Marketing at Duke University's Fuqua School of Business. He holds a Ph.D. in Marketing from the Wharton School (University of Pennsylvania) and an MBA from the Indian Institute of Management, Ahmedabad. Previously, he taught at Purdue University's Krannert Graduate School of Management.
His research focuses on strategic behavior in pricing, advertising, and competitive dynamics. Notable areas include pricing strategies for prototypical products, the impact of social influence on branding, and sponsored search advertising mechanisms. He has published in top journals like Journal of Marketing Research and Management Science.
Amaldoss has received multiple awards, including the Frank M. Bass Award (2001) for exceptional Ph.D.-derived research and the John C. Little Award for outstanding marketing papers. His teaching excellence is recognized through awards such as the Duke MBA Excellence in Teaching Award (2008, 2009, 2019) and the Salgo Noren Outstanding Teacher Award (2000–2001).
He serves as an Associate Editor for Management Science and Journal of Marketing Research, and has been honored with the Distinguished Service Award by Management Science (2009–2011). His work bridges theoretical contributions with practical insights into consumer behavior and strategic business decisions.
