معرفی
Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair and Regents' Professor in Marketing at the Scheller College of Business, Georgia Institute of Technology. His research focuses on customer centricity, sales management, B2B marketing, brand management, and market orientation. He has served as Editor-in-Chief of the Journal of Marketing and currently holds editorial roles at the Journal of Marketing and International Journal of Research in Marketing.
- Current Roles: Regents' Professor, Scheller College of Business
- Editorial Leadership: Former Editor-in-Chief of Journal of Marketing, Associate Editor, Area Editor
- Academic Recognition: AMA Fellow, EMAC Fellow, ISBM Fellow, multiple awards
Education:
- PhD in Business Management, University of Pittsburgh
- PGDM (MBA), Indian Institute of Management, Calcutta
- B. Tech in Electrical Engineering, Indian Institute of Technology, Kharagpur
Research Interests span market orientation, customer solutions, sales management, and brand management. His work explores how firms adapt to market changes, manage customer relationships, and leverage relational processes for competitive advantage. He emphasizes practical relevance, bridging academic research with industry applications.
Scientific Awards and Honors
- Three honorary doctorates (BI Norwegian Business School, University of St. Gallen, Corvinus University of Budapest)
- IIM Calcutta’s Distinguished Alumnus Award (2017)
- AMA/McGraw-Hill/Irwin Career Award (2017)
- Paul D. Converse Award (2016, termed "Marketing Hall of Fame" by Fortune)
- Multiple best paper awards across journals
Teaching and Professional Experience: Professor Kohli has taught at Emory University, Harvard Business School, University of Texas at Austin, and several international institutions. He has led executive education seminars globally and received the Jack G. Taylor Teaching Excellence Award at UT-Austin. His industry experience includes consulting with 3M, Accenture, IBM, and Deloitte.
