Kumar R. Sarangee

Kumar R. Sarangee is an Associate Professor of Marketing at the Leavey School of Business. He holds a Ph.D. from the University of Illinois at Urbana-Champaign (UIUC), where his dissertation received honorable mention for the AMA TechSIG Most Promising Dissertation Proposal Award. His academic background includes a B.Sc. from Ravenshaw College (India), an MBA from Xavier’s Institute of Management (India), and an MBA from Case Western Reserve University (USA).

His research focuses on product line management, innovation in high technology markets, and entrepreneurship. He has been recognized with multiple awards, including the Seymour Sudman Research and Teaching Excellence Awards, the PDMA Research Grant, and the AMA Summer Educators' Conference Best Paper Award.

Prof. Sarangee has taught courses like Principles of Marketing and Marketing Strategy, earning distinction as an excellent instructor at UIUC. He has also served as an ad hoc reviewer for journals like Organization Science and Journal of Product Innovation Management, and for conferences such as ACR, AMA, and AMS.

Prior to academia, he worked in organizations including Mirc Electronics, Caltex Lubricants, NFO Worldgroup, and Looking Forward Health Services. His professional experience bridges academic research and industry practice, particularly in marketing strategy and new product development.