معرفی
Tanuka Ghoshal is an Assistant Professor at the Allen G. Aaronson Department of Marketing & International Business, Zicklin School of Business, Baruch College, CUNY. Her research intersects sensory consumption, cultural identity, and consumer behavior, with a focus on India-specific biases and self-concept theories.
- Education: PhD in Marketing (Carnegie Mellon University), MBA in Marketing (Xavier Institute of Management), BSc in Physics (St. Xavier's College, India).
Research Interests: Ghoshal explores sensory flamboyance/subtlety, compensatory consumption, product aesthetics, and cultural biases (e.g., fair-skin bias in India). Her work bridges psychology and marketing strategy, emphasizing embodied cognition and cultural capital.
Article Trends: Her publications analyze sensory experiences (spicy food, product curvature), social exclusion (celebrity gossip), and cultural hierarchies (skin tone bias, gender-class intersectionality). Keywords include consumer psychology, sensory marketing, and cross-cultural research.
Scientific Awards:
- Zicklin Award for Pedagogical Innovations (2022)
- CUNY Faculty Fellowship Publication Program (2021)
- Eugene M. Lang Junior Faculty Fellowship (2021)
- Zicklin Teaching Excellence Award (2020)
- AMA-AIM Sheth Doctoral Consortium Fellow (2016, 2012)
