معرفی
Karthik Sridhar is an Assistant Professor and the Director of Digital Programs at the Allen G. Aaronson Department of Marketing and International Business at Zicklin School of Business, Baruch College – The City University of New York. He holds a Ph.D. in Marketing from SUNY at Buffalo and a B.Tech in Electronics from Anna University, India.
Education:
- Ph.D., Marketing, State University of New York at Buffalo
- B.Tech, Electronics, Madras Institute of Technology, Anna University
His research focuses on digital marketing transformations, omnichannel consumer behavior, social media dynamics, and health product marketing. He employs quantitative modeling to analyze consumer choice patterns across media channels, pricing strategies, and health perceptions.
Recent publications examine cross-media effects in multichannel shopping, user-generated content for product recommendations, and health perception biases in food choices. His work has been recognized in journals like Marketing Science and Journal of Consumer Research.
Scientific Awards:
- Best Paper in Field Experiments Track - AMA Winter Academic Conference (2019)
- Outstanding Contribution to Reviewing - Journal of Retailing (2018)
- Teaching Excellence Award - Zicklin School of Business (2018)
He has secured research grants from PSC-CUNY for studies on machine learning in consumer behavior and healthy product access, while maintaining active roles in academic service including conference reviewing and curriculum development.
