معرفی
Professor Myung-Soo Lee is a faculty member at Baruch College, City University of New York, within the Zicklin School of Business and the Allen G. Aaronson Department of Marketing & International Business. His academic credentials include a PhD in Marketing from SUNY at Buffalo (1992), an MBA in Marketing from SUNY at Albany (1985), and a BBA in Management and Marketing from Chung-Ang University (1983).
His research focuses on
- Consumer Information Search and Choice
- Program Context Effects in Advertising
- Family Business and Entrepreneurship Dynamics
- Forecasting Purchase Intention Measures
- Interaction Between Entrepreneurship and Marketing
Scientific awards include
- Eminent Scholar Award (Academy of Asian Business, 2019)
- 9th Annual Faculty Scholarship and Creative Achievement Award (Baruch College, 2011)
- Coleman Foundation Fellowship (2001)
۰مقاله منتشرشده
