معرفی
Andreas Grein is a Professor of Marketing and International Business at the Allen G. Aaronson Department of Marketing & International Business, Zicklin School of Business, Baruch College (CUNY). He holds a PhD in Marketing from New York University and has extensive experience in international marketing strategy, ethics, and education.
- PhD, Marketing, New York University (1994)
- MIB, International Business, University of South Carolina (1989)
- BBA, Business Administration, University of New Brunswick (1986)
His research focuses on international marketing strategy, country-of-origin effects, ethical marketing practices, and global brand management with applications in the automotive industry and cross-cultural consumer behavior. Recent work explores how nationalism, trust, and corporate social responsibility influence global marketing decisions.
Grein's publications span journals like the Journal of International Business Studies, Journal of International Marketing, and Journal of Macromarketing. Key themes include global advertising ethics, market reforms in Russia, and impact of corruption on country clusters. He has also investigated glocalization and globally integrated marketing communications (GIMC).
- Baruch College Presidential Award for Distinguished Teaching (2008)
- Zicklin School of Business Teaching Excellence Award (2008)
- Beta Gamma Sigma Faculty Inductee (2022)
- Visiting Professor, Universite Paris Diderot (2019)
- Fellowships: Social Sciences and Humanities Research Council of Canada Doctoral Fellowship (1990-1993)
Grein has supervised independent study students and served on doctoral committees. He contributes to academic governance as a member of the Faculty Senate Executive Committee, Zicklin Strategy Implementation Committee, and Learner Success Lab leadership. He also co-organizes the International Business Research Seminar Series and advises on curriculum development.
