معرفی
Wei Lu is an Assistant Professor at the Zicklin School of Business, Baruch College, City University of New York (CUNY), specializing in the Allen G. Aaronson Department of Marketing & International Business. His academic work bridges digital marketing, empirical industrial organization, and platform economics.
Education:
- PhD in Marketing, University of Toronto
- MEcon in Economic Theory and Econometrics, Toulouse School of Economics
- BBus in Business, Victoria University (Melbourne)
- BEc in Economics, Central University of Finance and Economics (Beijing)
Research Interests:
- Digital marketing strategies
- Platform economics and competition
- Consumer behavior in digital environments
- Empirical analysis of industrial organization
- AI-driven marketing insights
- Microtransaction dynamics
Article Trends: His recent work explores large language model alignment, judicial polarization, and platform economics. Google Scholar articles (2023-2025) focus on digital product diffusion, gaming economics, and rating biases in online transaction platforms.
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