Dan Zhang

Dan Zhang is an Associate Professor at the College of Staten Island, City University of New York, within the School of Business. She holds a Ph.D. in Business Administration from the Fox School of Business at Temple University and previously served as an Assistant Professor of Art Design at Renmin University of China, Beijing.

• Ph.D., Fox School of Business, Temple University
• Former Assistant Professor of Art Design, Renmin University of China

Her research focuses on product development and innovation, the psychology of aesthetics and expertise, consumer judgment and decision making, sensory marketing, sustainable marketing, and luxury branding. As an industrial designer, she contributed to product development projects across electronics, telecommunications, and machinery, and served on the Project Review Board for the Beijing Governmental Procurement Center, participating in high-profile projects such as the Capital Museum of China and the Beijing 2008 Olympic Games.

Dan Zhang has published in the Journal of Product Innovation Management, the Journal of Global Fashion Marketing, and Advances in International Marketing, and has presented at major conferences including the Association for Consumer Research (ACR), Product Development and Management Association (PDMA), and American Marketing Association (AMA) conferences.

• Dean's Outstanding Publication Award
• Winner of Dissertation Proposal Competition
• Listed in Cambridge Who’s Who since 2009

She has secured research funding from CIBER and the Grant-In-Aid program at Temple University. Her teaching portfolio includes undergraduate and graduate courses such as Consumer Behavior, Global Marketing Strategy, High-Tech Product Design and Development, International Marketing, Marketing Research, and Principles of Marketing. While details on advisees are not available, her academic contributions reflect strong mentorship and scholarly leadership. She has also contributed research to leading Chinese journals in design, arts, and art education during her tenure in China.

Dan Zhang’s work bridges design, business, and consumer psychology, positioning her at the intersection of innovation and market strategy.