معرفی
William J. Zahn is a Senior Professor of Practice in the Department of Marketing & Entrepreneurship at the C. T. Bauer College of Business, University of Houston. He serves as the senior marketing advisor for the college and teaches courses in digital marketing, social media, search engine marketing, and professional selling.
- BBA, University of Texas at Austin
- Ph.D., University of Houston
His research centers on sales force management, ethical selling practices, and digital marketing. With a strong industry background in marketing and software consulting, his expertise spans Social Media Marketing, Search Engine Marketing, Marketing Strategy, and Digital Sales. His applied research investigates psychological and organizational factors affecting sales performance and ethical decision-making.
The available publications highlight a consistent focus on ethical challenges in sales environments, leadership effects on new hires, and the complex dynamics of ethical climates under competition. These works bridge marketing theory with practical sales force issues.
No scientific awards were mentioned in the provided text.
Professor Zahn advises on digital marketing strategy for the Bauer College and contributes to curriculum development in marketing education. While formal advisees are not listed, his role as a professor of practice involves mentoring students through applied teaching and industry engagement. He has not disclosed any grant funding in the provided bio.
He is affiliated with the marketing faculty and contributes to the academic and strategic initiatives of the Department of Marketing & Entrepreneurship. No specific lab or research team is mentioned, but his work aligns with research in sales ethics and digital marketing innovation.
