Frank Q. Fu

Frank Q. Fu serves as Associate Professor in the Department of Marketing and Entrepreneurship at the University of Missouri-St. Louis. His academic journey spans institutions including the University of Houston, University of Rochester, and China Medical University Shenyang.

Education

• PhD in Marketing, C.T. Bauer College of Business, University of Houston (2006)
• MBA in Marketing, William E. Simon Graduate School of Business Administration, University of Rochester (2002)
• BS in Public Health, School of Public Health, China Medical University Shenyang (1993)

Research Focus: Dr. Fu's work centers on sales force optimization and performance measurement in marketing contexts. His research bridges theoretical frameworks with practical applications, particularly examining how cultural variables impact sales strategies and social media adoption. Recent publications demonstrate consistent contributions to journals like Journal of Marketing and Journal of Personal Selling and Sales Management.

Publication Trends: His 2016-2019 work reveals increasing integration of cross-cultural perspectives with traditional sales management theory, while maintaining strong emphasis on quantifiable performance metrics and organizational behavior dynamics within sales teams.

Awards & Recognition

• American Marketing Association Sales SIG Doctoral Dissertation Award (2006)
• Anheuser-Busch Excellence in Teaching Award (2010)
• Firooz Hekmat Best Paper Award (2004)
• University of Missouri-St. Louis Meritorious Service Award (2007)
• University of Houston Merit Scholarship (2002-2005)

Professional Engagement: Leveraging prior pharmaceutical industry experience in China, Dr. Fu consults for multinational corporations on marketing-sales alignment. His industry-academia interface is reinforced through fellowships including Dean's Fellow (UMSL) and John D. Yeck Fellowships, demonstrating commitment to both theoretical advancement and practical business impact.