Xingyu Fu

Dr. Xingyu Fu is a Lecturer (Assistant Professor) at the School of Marketing, UNSW Business School. He completed his PhD in Operations Management from the Hong Kong University of Science and Technology between February 2020 and June 2024.

Dr. Fu's educational background includes:

• Ph.D. in Operations Management, Hong Kong University of Science and Technology (2020.02-2024.06)
• B.Sc. in Math and Applied Math, Sun Yat-sen University (2015.09-2019.06)
• Visiting Undergraduate in Math & Econ, University of California, Berkeley (Spring 2017)

His research interests focus on socially responsible/sustainable operations, examining how businesses can implement environmentally sustainable practices while maintaining operational efficiency. He also investigates the marketing-operations interface, studying how decisions in these two business functions interact and influence each other. Additionally, he explores the economics of AI, analyzing how artificial intelligence impacts economic decision-making in business contexts.

Dr. Fu's publications address critical issues in emission permits regulation, job assignment with spillover effects, price fairness in competitive markets, and service add-ons. His work appears in top-tier journals including Manufacturing & Service Operations Management, Naval Research Logistics, and Service Science, demonstrating a strong focus on sustainability, market competition, and operational efficiency.

Dr. Fu has received several prestigious awards:

• POMS-China Best Student Paper Award (Second Place), 2025
• UNSW Business School Dean's Research Fellowship (AUD 10,000 annually), 2025—2026
• POMS-Hong Kong Best Student Paper Award (Honorable Mention), 2022
• POMS-China Best Student Paper Award (Second Place), 2022

Dr. Fu serves as a referee for prestigious journals including Operations Research, Manufacturing & Service Operations Management, Information Systems Research, and Production and Operations Management. He has chaired sessions at major conferences including POMS-HK 2022, INFORMS Annual Meeting 2024, and INFORMS International Meeting Singapore 2025. At UNSW, he serves as External Communication Coordinator for the School of Marketing and as an Editorial Board Member of BusinessThink.