معرفی
Dr. Brett Boyle is Associate Professor of Marketing and Program Director for the Professional MBA at Saint Louis University's Richard A. Chaifetz School of Business. His research examines sports marketing, sales management, and business ethics with particular focus on secondary ticket markets and cultural influences in advertising.
Boyle's research bridges sports economics and consumer behavior, investigating how event significance and team quality impact secondary markets. His cross-cultural work analyzes consumer responses to religious symbols in advertising and ethical decision-making in sales contexts.
Recent publications demonstrate ongoing interest in sports sponsorship effectiveness, distribution channel relationships, and international marketing ethics. Boyle's methodological approaches include empirical analysis of market behaviors and cross-cultural comparative studies.
Awards include Best Paper honors from the European Advertising Academy and American Marketing Association conferences.
