معرفی
Dennis Sandler is a Professor of Marketing at the Lubin School of Business, Pace University. He teaches courses in marketing, advertising, consumer behavior, and direct marketing, along with field studies in European countries focusing on European integration, cultural impacts on marketing, and Scandinavian sustainability practices.
- PhD in Marketing, New York University
- MBA in Management, New York University
- BA in Mathematics, New York University
His research centers on advertising and promotion, sponsorship, and sports marketing. He has extensively studied ambush marketing, cross-cultural advertising, and experiential learning programs. His work explores how cultural differences affect promotional strategies and consumer behavior.
Dennis Sandler's publications span three decades and cover themes like Olympic sponsorship ethics, gender-focused sports marketing, and cross-cultural advertising effectiveness. His recent work (2017) focuses on experiential learning in international business education, while older studies (2005–2014) examine promotional frameworks in Scandinavian markets and facial cream advertisement preferences across European cultures.
- Distinguished Career Contributions to the Scientific Understanding of Sport Business Award (AMA)
- Lifetime Achievement Award (Collegiate Division of AMA)
He serves as faculty advisor to multiple student organizations including the Pace University chapters of the American Marketing Association, International Business Society, and AIESEC. His field study programs combine academic research with practical marketing applications in international settings.
