معرفی
Soyoung Kim serves as an Assistant Professor in the Department of Marketing at the Lubin School of Business, Pace University, with her primary office located at One Pace Plaza (Room W418A), New York City campus.
Her research portfolio spans critical domains within contemporary marketing scholarship:
- Consumer Behavior: Psychological and sociological drivers of purchasing decisions
- Branding: Identity development, equity measurement, and cross-cultural brand management
- Digital Marketing: Social media analytics, influencer ecosystems, and e-commerce optimization
- Market Research: Quantitative modeling, survey methodology, and big data applications
She maintains active engagement with industry through Pace University's NYC business network while contributing to academic discourse in core marketing journals.
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