معرفی
Mary Long is a Professor of Marketing at Pace University's Lubin School of Business, where she has been a faculty member since 2000 and served as Marketing Department Chair from 2012 to 2018. Her office is located at One Pace Plaza, NYC (Room 415C), and she can be reached at mlong@pace.edu.
Education
- PhD in Marketing, CUNY - Baruch, New York, NY
Research Interests
Dr. Long's research specializes in consumer behavior and services marketing, with particular focus on sustainable consumption practices, online review credibility, and international consumer experiences. Her work examines phenomena like clothing swaps as social-sustainable rituals and cross-cultural restaurant evaluation behaviors, often bridging academic theory with practical industry applications.
Her teaching portfolio includes Consumer Behavior, Marketing Management, CRM, and Services Marketing courses, complemented by leading International Field Study programs to Japan, Vietnam, and Scandinavia that provide experiential learning in global business contexts.
Publication Trends
Analysis of her 11 publications (2008-2020) reveals consistent exploration of digital consumer behavior, with evolving focus from traditional media consumption to contemporary issues like fake reviews, food truck marketing, and sustainable sharing economies. Her work demonstrates strong methodological diversity across journal articles and international conference proceedings, particularly at AMA and EIRASS events.
Professional Activities
Dr. Long serves as an ad hoc reviewer for the Journal of Business Research and presented research at the 2018 Summer AMA Conference. While specific grant funding isn't detailed, her international field studies and conference presentations indicate active engagement in academic collaboration and curriculum development initiatives.
