معرفی
Dr. Chongyu Lu is an Associate Professor of Marketing at the Lubin School of Business, Pace University. Her research integrates digital marketing and machine learning to address marketing challenges through econometric modeling.
- Education: PhD in Marketing (University of Houston), MS in Economics (Georgia Tech)
Dr. Lu's research focuses on cross-device consumer behavior, advertising effectiveness, environmental psychology in retail spaces, and pricing strategy impacts. Her work bridges quantitative analysis with practical marketing solutions.
Recent publications examine semantic advertising in China, physical work environment effects on creativity, and device-specific click-through patterns. These contributions span journals like Journal of Advertising Research and Journal of Environmental Psychology.
She teaches core courses including digital marketing, marketing research, and principles of marketing at Pace University's New York City campus.
