معرفی
Michaela Draganska is an Associate Professor of Marketing at the LeBow College of Business, Drexel University. She holds prior academic positions including Lecturer at the Wharton School (2011–2013) and Associate/Assistant Professor at Stanford Graduate School of Business (2001–2013). Her research focuses on marketing strategy, digital marketing, consumer behavior, and manufacturer-retailer interactions. Key areas include advertising effectiveness, product-line pricing, and channel dynamics.
Education: Not explicitly listed, but professional experience indicates advanced training in marketing and economics.
Research Interests: Her work bridges empirical marketing, strategic interactions, and digital content. Recent studies analyze advertising impacts on retail channels, digital vs. traditional media efficacy, and bargaining power in distribution channels. Methodologically, she employs structural econometric models and panel data analysis.
Publications: Over 20 peer-reviewed articles in top journals like Journal of Marketing Research and Marketing Science. Recent trends emphasize digital marketing's role and strategic pricing in competitive markets.
Awards: No specific awards listed. Active in journal editorial roles, including membership in Marketing Science (2017–2023) and Journal of Marketing (2017–2023).
Advising/Grants: No student advisees listed. Research contributions focus on theoretical and applied marketing strategy without explicitly mentioned grant funding details.
