معرفی
Yanliu Huang is a Professor and Department Head of Marketing at LeBow College of Business, Drexel University. She holds a PhD in Marketing from the Wharton School, University of Pennsylvania, and combines field and lab studies to address critical marketing and consumer behavior questions.
- Education: PhD in Marketing (Wharton School, University of Pennsylvania)
Her research focuses on new technology in marketing, in-store decision making, consumer planning, and consumer welfare. She explores how digital interfaces influence planning, the psychology of indulgent choices, and the impact of store layouts on unplanned purchases.
Recent publications examine voice-based shopping interactions, emoji usage in communication, and technology’s role in financial decision making. Her work bridges marketing science, neuroscience, and behavioral economics.
- Scientific Awards: MSI/H. Paul Root Award, Dean’s Excellence in Research Award, ExCITe Research Funding Award, Best Retail Proposal Award (Society for Marketing Advances)
- Editorial Roles: Associate Editor at Service Science; Editorial Review Board member at Journal of the Academy of Marketing Science, Journal of Consumer Psychology, and Journal of Retailing
Dr. Huang’s research has been featured in Harvard Business Review, Wall Street Journal, and The Economist, with grants supporting studies on digital interfaces and consumer welfare.
