معرفی
J. Jeffrey Inman is the Albert Wesley Frey Professor of Marketing at the University of Pittsburgh's Katz School of Business, where he leads the school's core research mission including strengthening research support and expanding funding sources. A past Editor-in-Chief of the Journal of Consumer Research, he has served as President of both the Society for Consumer Psychology and the Association for Consumer Research.
His research centers on consumer behavior with emphases on healthy eating determinants, in-store choice dynamics, and technology's influence on consumer decisions. With over 70 publications in premier journals including Journal of Consumer Research and Journal of Marketing, his work bridges theoretical rigor and practical marketing applications. Recent studies increasingly explore digital interfaces in retail environments and health-related consumption patterns.
Analysis of his publication trends reveals a strategic evolution toward technology-mediated consumer interactions, particularly examining how smartphone usage, in-store tracking, and nutritional labeling shape decision-making. His work consistently integrates psychological principles with marketing strategy across contexts ranging from sustainability to crisis response.
Scientific recognition includes:
- MSI/H. Paul Root Award for significant contribution to marketing practice
Dr. Inman actively mentors through teaching courses like Marketing Management and Data-Based Marketing Insights while contributing to university centers for Supply Chain and Healthcare Management. His leadership extends to fostering collaborative research initiatives and advancing methodological approaches in consumer behavior studies.
