معرفی
Peggy J. Liu is the Ben L. Fryrear Professor of Marketing at the University of Pittsburgh's Joseph M. Katz Graduate School of Business and College of Business Administration. Her research focuses on consumer behavior, particularly in health and social domains, with applications to public policy and marketing practices. She earned her PhD in Business Administration (Marketing) from Duke University in 2016 and holds a BS in Psychology from Yale University.
- PhD in Business Administration (Marketing), 2016, Fuqua School of Business, Duke University
- BS in Psychology with Distinction (Summa Cum Laude, Phi Beta Kappa), 2011, Yale University
Her work explores how consumption decisions impact social connections and health outcomes, including strategies to promote healthier choices through menu design and behavioral interventions. She has published 26 articles across top marketing, psychology, and management journals.
- Association for Consumer Research Early Career Award
- Society for Consumer Psychology Early Career Award
- American Marketing Association Marketing & Society Emerging Scholar Award
- Marketing Science Institute Young Scholar
- Association for Psychological Science Janet Taylor Spence Award
- University of Pittsburgh Chancellor’s Distinguished Research Award
Professor Liu serves as Associate Editor at the Journal of Consumer Research and on editorial boards of four leading marketing journals. She has received multiple teaching awards, including the Katz Excellence in Teaching Award, and mentors undergraduate and PhD students.
