معرفی
David L. Alexander is an Associate Professor of Marketing at the Opus College of Business, University of St. Thomas, where he has taught since 2007 (promoted to Associate Professor in 2014) after 17 years of industry experience including CEO roles in tech startups and global consulting engagements across the US, Europe, and Asia.
Education:
- PhD in Marketing, Duke University - Fuqua School of Business
- MBA in Business Administration, Duke University - Fuqua School of Business
- BS in Computer Science, Tennessee Technological University
His research centers on the psychological mechanisms behind difficult consumer decisions, with particular emphasis on new product adoption and values-driven consumption. He investigates how abstract versus concrete cognitive mindsets shape emotional trade-offs during purchasing decisions, prosocial consumer behavior, and reactions to marketplace transgressions. This work bridges cognitive psychology with practical marketing applications in product innovation.
Analysis of his 2008-2019 publications reveals consistent exploration of temporal dynamics in consumer behavior, mindset effects on decision architecture, and ethical dimensions of marketplace interactions. Key patterns include experimental investigations of time perception's influence on product evaluations, cognitive framing of trade-offs in novel product contexts, and cross-cultural examinations of ethical judgment in business negotiations.
Scientific Awards:
- Robert D. Buzzell Marketing Science Institute Best Paper Award (2009)
- Fuqua Scholar, Duke University (1995)
- Doctoral Fellowships from Duke University and Teradata Center (2007)
Dr. Alexander serves as a peer reviewer for top-tier journals including Journal of Marketing and Journal of Consumer Research, and for major funding bodies like the National Science Foundation. His industry background informs his hands-on teaching approach in courses like Introduction to Marketing and Product Innovation, where he integrates real-world case studies with theoretical frameworks. Professional affiliations include the American Marketing Association, Association for Consumer Research, and Society for Consumer Psychology.
