معرفی
Alexander Chernev is a Professor of Marketing at the Kellogg School of Management, Northwestern University. He holds dual PhDs in Psychology (Sofia University) and Business Administration (Duke University). His research focuses on consumer decision-making, marketing strategy, and managerial decision-making, with a particular emphasis on sustainability, brand management, and market planning. Chernev has been consistently ranked among the world's top marketing scholars, including top 10 in leading journals and top 5 in consumer behavior.
Education:
- PhD in Marketing, Duke University (1997)
- PhD in Psychology, Sofia University (year not specified)
Research Interests:
- Consumer Behavior and Choice
- Marketing Strategy and Brand Management
- Sustainability and Ethical Consumption
- Assortment Planning and Pricing Strategies
- Psychological Insights in Retail and Product Design
Teaching:
- MBA/PhD/Executive Programs: Marketing Management, Behavioral Decision Theory
- Recipient of 15+ Top Professor Awards in Executive MBA Programs
Editorial Roles:
- Area Editor, Journal of Retailing
- Editorial Board Member of 10+ top marketing journals
Consulting: Advises Fortune 500 firms and startups on business model innovation, sustainable marketing, and competitive strategy. Key clients include Harley-Davidson (brand rejuvenation case) and Beleza Natural (social impact marketing).
