Michael Barbera

Michael Barbera, Ph.D., is a behavioral science expert serving as an Adjunct Professor at Northcentral University and Chief Behavioral Officer at Clicksuasion Labs. He specializes in consumer psychology, behavioral economics, and business strategy, working with Fortune 500 companies and academic institutions across four continents.

• Ph.D. in Business Psychology
• MBA in Executive Management
• MBA in Entrepreneurship
• BSBA

His research focuses on consumer behavior, decision-making processes, and neuromarketing applications. He explores how emotional states, time pressure, and message framing influence financial decisions and purchasing behavior, with practical applications in brand management and retail environments.

Recent publications examine sensory pricing cues, cultural advertising effectiveness, and behavioral interventions for sustainability. Key themes include temperature perception effects on pricing, moral framing to reduce waste, and gender/sexual imagery impacts on brand reception.

• White House recognition for entrepreneurship contributions (2015)

As an educator, he teaches MBA courses in Strategic Marketing and Leadership & Organizational Behavior. He has reached 200,000+ attendees through speaking engagements and hosts the Clicksuasion podcast, sharing behavioral insights globally.