معرفی
Shelle Santana is an Assistant Professor in the Marketing department at Bentley University, specializing in consumer decision-making, pricing psychology, and digital payment behaviors. Her research explores how pricing information affects consumer cognition, emotions, and actions, alongside the psychology of money across different transaction formats.
- PhD, NYU Stern School of Business
- MPhil, NYU Stern School of Business
- MBA, Duke University Fuqua School of Business
- BS, Cornell University
Her teaching encompasses Marketing Management, Consumer Behavior, Brand Strategy, and Marketing Strategy. Prior to academia, she gained over a decade of industry experience in financial services and telecommunications. Key research themes include:
- Consumer responses to pricing strategies
- Psychology of money and payment methods
- Digital financial platform interactions
- Social norms in pay-what-you-want contexts
Her publications in journals like the Journal of Consumer Research examine topics such as currency framing in tourism, affective responses to pricing, and gift card spending behavior.
