معرفی
Dr. Rhys Ashby is a Lecturer in Marketing at Swinburne University of Technology's Department of Management and Marketing within the School of Business, Law and Entrepreneurship. He holds a PhD from Macquarie University and multiple advanced degrees in finance and commerce. His research focuses on how buy-now-pay-later (BNPL) systems, pricing strategies, and marketing technologies influence consumer decision-making, with particular emphasis on financial behavior and judgment biases.
Education background includes:
- PhD in Marketing, Macquarie University
- MRes in Marketing, Macquarie University
- MAppFin from Financial Services Institute of Australasia
- MCom and BSc(InfoSys) from UNSW Sydney
Research interests span consumer behavior, marketing technology applications, pricing mechanisms, household finance literacy, and experimental research design. His work examines how contextual cues like installment options and payment modes affect consumer perceptions of value and spending patterns. Recent studies emphasize BNPL's role in shaping purchasing decisions and word-of-mouth dynamics.
Key contributions include analyses published in the Journal of Retailing and presentations at ANZMAC and the Association for Consumer Research conferences. His work has been recognized with the Executive Dean's Commendation for Academic Excellence.
Advisory services include PhD supervision and industry collaboration in product development, pricing strategies, and customer experience optimization. Active in Swinburne's Digital Capability and Innovative Society initiatives, he explores fintech innovations' societal impacts through Sustainable Development Goals 8 and 10.
