معرفی
Lawrence Ang is an Associate Professor and Honorary Associate Professor in the Department of Marketing at Macquarie University. His research focuses on consumer behavior, brand equity, advertising creativity, and digital marketing strategies. He has led notable projects such as improving the Bachelor of Business Administration (BBA) program and a field study on the Australian Self Medication Industry.
His work bridges marketing theory and practical applications, with a strong emphasis on understanding consumer decision-making processes and the impact of visual and digital elements in communication. Recent studies explore topics like the influence of buy-now-pay-later payment modes and impression management through eye-tracking in financial reporting.
Ang has received a teaching award for MKTG204 Integrated Marketing Communications (2014). He actively engages in academic activities, including keynote talks on data-centric storytelling and behavioral finance technologies, and media contributions discussing financial report bias.
