معرفی
Pratik Shah is an Assistant Professor in the Department of Media, Communications, and Journalism at Fresno State University. His work focuses on digital advertising, consumer behavior, and the intersection of communication technology with social media marketing. He holds a formal academic appointment within the College of Arts and Humanities.
While specific educational details are not provided, his research demonstrates expertise in analyzing virtual influencers' impact on advertising effectiveness, brand engagement strategies, and the semiotics of emoji usage in mobile payments. His studies explore how social cues, product types, and technological perceptions influence consumer attitudes and brand loyalty.
Shah’s recent research trends emphasize virtual reality applications in marketing, mixed reality approaches to brand interaction, and the hedonic/utilitarian dichotomy in digital payment behaviors. His work bridges gaps between emerging technologies and traditional consumer behavior frameworks.
No academic awards or grants are explicitly mentioned in the provided materials. Advising and team collaborations remain unspecified, though his departmental affiliation suggests involvement in media and communication-related academic initiatives.
