معرفی
Adıl Bıcal is an Assistant Professor at Gaziantep University within the Faculty of Communication, Department of Advertising. With a doctorate in Public Relations and Advertising from Anadolu University (2020), he has focused his academic work on digital advertising, gamification, and consumer behavior.
- PhD: Public Relations and Advertising, Anadolu University (2020)
- MA: Public Relations and Advertising, Anadolu University (2016)
- BA: Public Relations and Publicity, Akdeniz University (2006)
His research interests span digital advertising, consumer culture, gamification, and media planning, often intersecting with strategic communication and social media dynamics. A recurring theme in his work is analyzing consumer engagement through hedonistic and utilitarian motivations, particularly in gamified platforms and mobile applications. He also explores brand experience and public service advertising, applying psychological models like the Elaboration Likelihood Model.
Teaching includes courses such as Research Methods, Corporate Social Responsibility, and Advertising and Consumer Society, reflecting his expertise in both methodological rigor and applied communication strategies.
Students: Supervised Berfin Su Yıldırım’s thesis on Instagram influencers and hedonic consumption (2025).
