معرفی
Associate Professor BÜLENT DEMİRAĞ is affiliated with Gaziantep University, where he serves at the Oğuzeli Vocational School in the Property Protection and Security department. His academic career spans multiple institutions, including Hasan Kalyoncu University (PhD 2017-2019) and Anadolu University (Associate Degree 2013-2015).
- Doctorate: Business Administration, Hasan Kalyoncu University (2017-2019)
- Master's: International Trade and Marketing, Gaziantep University (2014-2017)
- Associate Degree: Law Justice, Anadolu University (2013-2015)
- Bachelor's: Business Administration, Akdeniz University (2004-2009)
His research interests focus on Marketing, Consumer Behavior, and Product & Brand Management, with a particular emphasis on sustainable practices, neuromarketing, and digital consumer dynamics. He has published extensively on topics like brand hate, slow tourism, and green marketing.
Demirağ's article trends reveal a strong focus on consumer psychology during crises (e.g., pandemic impacts), brand loyalty, and the intersection of technology with tourism. His work often applies behavioral theories like the Theory of Planned Behavior and integrates sustainability into marketing frameworks.
Demirağ has taught courses such as Brand Management, Digital Marketing, and Social Security at Gaziantep University's vocational school. He has also supervised research projects on e-commerce, brand value, and customer behavior in hospitality and retail sectors.
