معرفی
Mert Aktas serves as a Lecturer in the Department of Management and Organization at Bingöl University's Social Sciences Vocational School since 2017, while concurrently pursuing doctoral studies in Marketing at Hasan Kalyoncu University.
His academic credentials include:
- Bachelor's Degree: Bingöl University, Faculty of Economics and Administrative Sciences (2009-2013)
- Master's Degree: Erzincan University, Institute of Social Sciences, Department of Business Administration (2013-2016)
His research centers on Marketing and Consumer Behavior, particularly investigating how cultural identity influences consumer decisions and brand loyalty. Additional scholarly interests include Corporate Governance (evidenced by his Master's thesis on joint stock companies in Southeastern Anatolia), Strategic Management, and Brand Management. His work bridges theoretical frameworks with practical business applications in dynamic market environments.
His sole documented publication examines ethnocentric tendencies in consumer behavior, reflecting his specialization in cross-cultural marketing dynamics. This 2019 study contributes to understanding cultural identity's role in shaping customer loyalty patterns.
His teaching portfolio demonstrates comprehensive coverage of business disciplines:
- Strategic Management
- Human Resources Management
- Organizational Behavior
- Brand Management
- Quality Management
- New Approaches in Marketing
- Entrepreneurship
- Crisis and Stress Management
No information is available regarding graduate student supervision or research funding. The documentation does not reference any research laboratory or dedicated research group associated with his position.
