معرفی
Dr. Kazım MERT is a Lecturer at the Department of Business Administration Communication within the Faculty of Business Administration at Sakarya University. He specializes in marketing ethics, consumer behavior, and corporate social responsibility. His research explores topics such as ethical pricing practices, consumer decision-making models, and the impact of artificial intelligence on marketing strategies. He has contributed to over 30 peer-reviewed articles and international conference presentations, including influential works like the 2021 bibliometric analysis of marketing ethics literature. Mert has advised numerous graduate projects and teaches courses on international marketing, consumer rights, and negotiation techniques. His work bridges theoretical frameworks with practical applications in retail and brand management.
- Education: Ph.D. in Business Administration (implied by title)
Research Interests: His studies focus on ethical dimensions of marketing, consumer behavior in retail environments, and the role of technology in modern marketing strategies. He has conducted extensive analyses on pricing ethics, shopping center dynamics, and cross-cultural marketing challenges.
Publications: Over 20 journal articles and conference papers since 2001, with notable contributions to the understanding of consumer rights, spatial retail analysis, and AI applications in aviation marketing.
Teaching: Leads courses such as International Marketing Management, Consumer Rights and Protection, and Negotiation Techniques. Active in curriculum development for business administration programs.
