معرفی
Gail Taylor is a Clinical Professor of Business Administration at the Tuck School of Business, Dartmouth College, where she has taught since 2000 and served as Faculty Director of the Tuck Business Bridge Program (2011-2015). Previously, she held faculty positions at the Kellogg School of Management, Medill School of Journalism, and Terry College of Business. Her teaching spans MBA courses in Services Marketing, Tuck Global Consultancy, executive education programs in marketing strategy, and undergraduate initiatives including the Tuck Business Bridge Program.
Professor Taylor earned her PhD from Florida State University (1995), MBA from Michigan State University (1990), and BA from Michigan State University (1987). Her research focuses on non-traditional retail promotions, services marketing, and marketing communication, with particular emphasis on consumer behavior in couponing, loyalty programs, and corporate social responsibility initiatives. She investigates how retailers can optimize promotional strategies to enhance customer loyalty while addressing ethical considerations in price fairness and minority consumer engagement.
Her 15-year publication record (1995-2014) reveals evolving research trajectories from foundational work on service quality and kiosk technology to contemporary studies on CSR-driven loyalty and recency traps in CRM. Publications consistently appear in high-impact marketing journals including the Journal of Retailing, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing, demonstrating methodological rigor in analyzing consumer responses to retail promotions across diverse contexts from grocery shopping to hospitality services.
Professor Taylor actively contributes to academic discourse through presentations at major conferences including the American Marketing Association Winter Educators Conference and Marketing Science Conferences. Her work bridges theoretical marketing frameworks with practical applications for retailers seeking to balance profitability with ethical consumer relationships, particularly in multicultural markets and compliance-dependent service environments.
