معرفی
Prof.ssa Silvia Bellini is an Associate Professor at the Department of Economic and Business Sciences, Università di Parma. She teaches courses including Trade and Consumer Marketing, Consumer Behaviour, Channel Management, and Negotiation Lab at both first and second cycle degree levels. Her research focuses on marketing, retail management, and sustainable consumer behavior.
- Current Teaching Appointments:
- Consumer Behaviour (First Cycle Degree in Economics and Management, A.Y. 2025/2026)
- Channel Management (Second Cycle Degree in Trade and Consumer Marketing, A.Y. 2025/2026)
- Negotiation Lab (Second Cycle Degree in Trade and Consumer Marketing, A.Y. 2025/2026)
Her recent research explores sustainability in retail through bibliometric analysis, digital nudging for eco-friendly decisions, and food sharing applications like Too Good To Go. She analyzes conscious shopping behavior using NIQ data mining and investigates the intersection of innovation with sustainable sales strategies.
She leads the Caffeina Communication Lab and has maintained consistent teaching roles since 2013, primarily in Trade Marketing and Commercial Strategies programs. Her work bridges theoretical frameworks with practical applications in digital platforms, consumer psychology, and environmental sustainability.