معرفی
Sabrina Latusi is an Associate Professor at the Department of Economic and Business Sciences, Università di Parma. She teaches courses in Trade and Consumer Marketing, Economics and Company Management, and Services Marketing across both first and second cycle degree programs.
- Academic Rank: Associate Professor
- University: Università di Parma
- Department: Department of Economic and Business Sciences
Research Interests:
Her work focuses on brand management, consumer behavior, and digital marketing, with specific emphasis on:
- Tourism destination branding via social media
- Cross-buying patterns in grocery retailing
- Sustainable consumption through digital nudges
- Competitive dynamics in wholesale trade
- Brand value assessment in fresh produce
- Marketing strategy evolution
Contact Information:
Email: sabrina.latusi@unipr.it
Office: Polo Kennedy - Plesso Centrale di Economia, Via John Fitzgerald Kennedy, 6, 43125 Parma
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