معرفی
Prof. Simone Aiolfi is a fixed-term researcher at the Department of Business and Economics, Università di Parma, specializing in marketing and sustainable business practices. He teaches courses in Trade and Consumer Marketing, Digital and Content Marketing, and Food Marketing for both domestic and global markets.
His research focuses on the intersection of sustainability and digital innovation, particularly in retail environments and metaverse applications for consumer engagement. Recent publications include studies on sustainable retail practices, digital nudging for eco-friendly behavior, and metaverse adoption in high-involvement purchases.
His work spans 2024 publications analyzing emerging technologies like the Metaverse, digital marketing trends, and sustainability frameworks across multiple sectors including food systems and retail commerce.
Contact: simone.aiolfi@unipr.it | Office: Polo Kennedy - Plesso Centrale di Economia, Via John Fitzgerald Kennedy, 6, 43125 Parma
