معرفی
Guido Cristini is a Full Professor of Marketing at the Department of Economics and Management, University of Parma, since 2002. He has held significant managerial roles, including President of the first cycle degree program 'Food Systems: Management, Sustainability and Technologies' (since 2016), Deputy Rector (2011-2013), and Pro-rector for Teaching and Personnel. His academic affiliations also include past roles at Bocconi University and the National Library of Commerce.
- Teaching: Courses in Marketing Strategies for Agri-Food Products and Retail Marketing for Trade and Consumer Marketing programs.
- Research: Focus on marketing factors influencing healthy product choices, packaging innovation, nutritional claims, sustainable supply chain management, and consumer behavior in retail contexts.
- Editorial Roles: Member of multiple editorial and scientific boards for marketing and business communication journals and book series.
His recent publications analyze the SOR model in consumer decision-making, packaging as a product enhancement tool, framing effects in nutritional communication, and bibliometric analyses of food labeling. He has contributed to understanding premium private labels, cash&carry pricing strategies, and the evolution of retail marketing in digital and sustainable contexts.
