معرفی
Beatrice Luceri is a Full Professor at the Department of Economics and Management of the University of Parma, where she has held academic positions since 1999. Her expertise spans retail management, consumer behavior, sustainability, and digital innovation in business.
- Retail and consumer behavior research leader
- Coordinator of the Ph.D. Course in "Economics and Management of Innovation and Sustainability (EMIS)"
- Active in academic governance and editorial committees
Her research focuses on sustainable retail practices, metaverse adoption in commerce, food marketing, and bibliometric analysis of consumer trends. She has coordinated numerous national and international research projects, including studies on post-pandemic retail recovery and omni-channel shopping behavior.
Luceri's recent publications highlight the intersection of sustainability and innovation in retail, metaverse applications in high-involvement purchases, and behavioral economics in food product perception. Her work combines empirical studies with theoretical advancements in marketing and management.
Scientific Awards
- Best Paper Awards at Sinergie-Sima Conferences (2015-2021)
- Selected Papers Awards for SINERGIE Journal contributions
- Marketing Science Institute Research Grant
As a Ph.D. coordinator and thesis advisor, she has mentored students across institutions like the University of Ferrara and Catholic University of the Sacred Heart. Her third-mission activities include economic impact studies for regional authorities and cultural institutions.