معرفی
Maria Grazia Cardinali is a Full Professor at the Department of Economic and Business Sciences, University of Parma. She teaches courses in Marketing Management, Retail Marketing, Shopper Marketing, and Strategic Marketing across both first and second cycle degrees in Economics and Management, and Trade and Consumer Marketing programs.
Research Interests: Her work focuses on marketing strategies, consumer behavior, and health promotion. Key areas include food packaging design, sustainability perception, in-store communication, and omni-channel customer behavior.
Publications: Recent research explores how branding, packaging colors, and nutritional labels influence healthy product choices; sustainability gaps in grocery stores; shelf labeling interventions for health promotion; and digital health information seeking trends.
Contact:
- Email: mariagrazia.cardinali@unipr.it
