Bill Page

Bill Page is a Senior Marketing Scientist and Postdoctoral Research Fellow at the Ehrenberg-Bass Institute for Marketing Science, part of the University of South Australia Business School. He specializes in shopper behavior research with a focus on grocery environments, in-store navigation patterns, and child responses to advertising. His work bridges academic research and commercial applications for clients across packaged goods, retail, quick service restaurants, not-for-profit organizations, and government entities.

Dr. Page's research interests center on understanding fundamental shopper behavior patterns, including how consumers navigate retail spaces and respond to in-store stimuli. His work explores the 'butt brush effect' and other primal influences on shopping behavior, challenging conventional marketing wisdom about how stores can influence shopper movement. He has developed expertise in measuring distinctive assets, brand equity, and advertising effectiveness using innovative methods including Bluetooth technology.

His publications reveal a strong focus on empirical research in retail environments, with particular attention to shopper movement patterns, family shopping dynamics, and measurement methodologies. The research consistently demonstrates how shopper behavior follows natural patterns driven by primal instincts rather than marketer influence, with important implications for store layout and marketing strategy.

As a Senior Marketing Scientist, Bill works with Institute Sponsors worldwide to identify and measure Category Entry Points and Distinctive Assets, providing evidence-based recommendations for improving marketing communications effectiveness and in-store prominence. He also conducts R&D to advance understanding in these critical marketing areas.