Mihai Niculescu

Mihai Niculescu is a Professor and Ph.D. Coordinator in the Department of Marketing at the College of Business, New Mexico State University. He holds a Ph.D. in Business Administration – Marketing from the University of Cincinnati (2009) and prior degrees from 'Al. I. Cuza' University of Iasi, Romania. His research focuses on human decision-making under risky or incomplete information, consumer decision biases, shopper marketing strategies, and behavioral economics in grocery retail environments. He has received notable awards including the Junior Faculty Research Award (2012-2013) and Fulton Faculty Research Award (2014).

Education:

• Ph.D. in Business Administration – Marketing, University of Cincinnati, 2009
• Ph.D., M.S., B.S., 'Al. I. Cuza' University of Iasi, Romania

His research explores decision biases in consumer behavior, leveraging behavioral economics frameworks to analyze grocery store shopping patterns and discrete choice modeling. Awards highlight his contributions to advancing scholarly work in business marketing.

Prof. Niculescu’s role as Ph.D. Coordinator involves overseeing graduate research programs. His contact information includes niculem@nmsu.edu and office BC 241.