Sebastian Oetzel

Prof. Dr. Sebastian Oetzel serves as Vice Dean of the Department of Business at Fulda University of Applied Sciences since 2023. He specializes in General Business Administration with a focus on Marketing, teaching courses in Marketing Management, Market Research, and Applied Marketing Statistics.

• Professorship in Marketing (since 2018)
• Visiting lecturer at German Jordanian University (2022)
• Researcher at Goethe University Frankfurt (2008-2012)

His research interests span marketing analytics, pricing strategy, behavioral biases, and retail store performance optimization. Recent work analyzes user-generated content for consumer insights and applies conjoint analysis to shopper decisions. Publications emphasize AI in market research, decoy effects, and price metrics for digital services.

Key trends in his 2023-2015 publications include behavioral economics applications, scanner data analysis for retail, and machine learning for marketing optimization. The 2023 book "33 Phänomene der Kaufentscheidung" systematizes consumer decision patterns, while case studies like "Project Perfect Shelf" examine product placement strategies.