معرفی
Fredrik Lange serves as an Assistant Professor in the Department of Marketing and Strategy at Stockholm School of Economics (SSE), where he maintains dual affiliation with the Center for Retailing. His academic profile centers on retail innovation and consumer decision-making within dynamic market environments.
Lange's research investigates critical retail challenges including omnichannel integration, sustainable consumption patterns, and psychological drivers of shopper behavior. His work examines how targeted communications influence grocery purchasing, the impact of physical movement on ad effectiveness, and gender-based pricing phenomena like the "pink tax." He bridges theoretical frameworks with industry applications through collaborations with retail partners, particularly evident in his development of applied educational programs.
Analysis of his recent publications reveals evolving research trajectories toward digital transformation in retail, with increasing emphasis on sustainability and experiential marketing. His 2020-2024 work demonstrates methodological diversity spanning field experiments on store displays, consumer surveys on sustainable choices, and educational interventions for retail management training.
Scientific Awards: No awards were documented in the source materials.
Advising and Grants: Current information indicates no disclosed PhD/Master's students or external grant funding. His educational contributions focus on curriculum development for retail programs, including crisis-responsive adaptations during the BSc Retail Program restructuring.
Labs and Teams: Lange actively participates in the Center for Retailing, SSE's dedicated research hub connecting academic scholarship with industry partners like major Scandinavian retailers to address contemporary retail challenges through joint projects and knowledge exchange.
