معرفی
Marion Garaus is an Associate Professor (Privatdozent) within the Department of Cognition, Emotion, and Methods in Psychology at the Faculty of Psychology. Holding Magister and PhD qualifications with habilitation status, she maintains an active research profile with 47 publications and 7 recorded academic activities through 2022.
Her research fingerprint reveals dominant expertise in:
- Consumer Behavior (100%)
- Emotions in Marketing (80%)
- Price Perception (80%)
- Internet Retailing (40%)
- Sales Strategies (40%)
- Conceptual Frameworks (40%)
Recent publications demonstrate evolving focus on digital retail experiences (2019-2022), examining how digital signage enhances store satisfaction during waiting periods and analyzing selfie campaign mechanics. Her 2022 food co-branding study reveals how overexpectation causes consumer backlash, extending her price perception research into food marketing contexts.
Conference activities include 2016 presentations on "Happy grocery shopper" emotional design and 2015 analyses of point-of-sale shopper confusion. Her research directly contributes to UN Sustainable Development Goals for responsible consumption patterns.
